You will be generating approximately 30 content ideas that we will add to our future assignments. The goal of these ideas is to provide content that our audience will find genuinely informative, useful and interesting.
Ideally, the end result is that you’ve generated many ideas that you think would pique people’s interest, and that you will be excited to create as a Collegiate Content team member.
Our primary target audience for this research assignment consists of movers. These are most likely people who are planning to move, actively preparing to move or have recently moved.
Remember when brainstorming content that our audience has different sub-sections, such as college students, single parents, families, senior citizens (or their families), people moving out of their parents’ houses for the first time, pet owners, apartment renters, first-time homebuyers, etc. Not only does this open up a wealth of possible content projects, but it will eventually influence how we have to communicate with each of these groups (tone used in blogs, maybe using video instead of writing, etc.).
Goals of our content
We want our content to answer common questions our audience may have may have, address their pain points or provide useful advice that can improve their moves. Becoming their go-to source for information is how we’ll position ourselves as an authority on moving-related subjects when people search online.
Examples of content opportunities I’ve found based on recent keyword research are:
- How much do you tip movers?
- There are a lot of people searching for this term but not a lot of good content out there on the subject. We could create a high-quality blog, short video, tip calculator, infographic, etc., all based on this subject.
- How to move a mattress in the rain
- This is sort of a niche topic because not a ton of people are searching for it, but it’s an opportunity to create a blog that can rank highly in Google.
- How to move with a cat
- This is another opportunity to create useful content that will help people plan a successful move if they have a cat.
Our content ideas do not all have to be blogs or articles. One topic might work better as an infographic than a blog, or a video might be more effective. Some topics might be so interesting that we’d consider turning them into several different types of content. You can think big during this brainstorming process!
Tips for finding content ideas
There are many ways to go about finding content ideas, so feel free to make use of them all. They include:
- Brainstorming by yourself or with others to think of topics that present opportunities for us to produce high-quality, popular content. In addition to thinking of generally useful ideas, remember that throughout the year there are also opportunities for time-sensitive content (holidays, seasonal moving tips, etc.).
- Using Google auto-complete for inspiration. This is where you start typing a word into Google, and it displays several suggestions that indicate what other popular search topics.
- You can also look at the bottom of the search results page to see related search results that Google suggests.
- Using free tools such as http://answerthepublic.com/, https://app.bloomberry.com/ and http://keywordtool.io/ to find a variety of questions and keywords related to your chosen topic. Sometimes you can find interesting ideas by researching one keyword, then researching some of the results from your initial search.
- Checking out a couple of our company’s competitors to see what they’re doing for content to gain ideas or at least see what we’re hoping to accomplish. Our competitors include https://www.allconnect.com/blog/ and https://broadbandnow.com/report/ (their blog hasn’t been very active over the past year, but you can get an idea).
Lastly, if you’re interested in reading more about generating content topics, here’s a good article about it from Moz: https://moz.com/beginners-guide-to-content-marketing/content-ideation
Desired format for submitting your assignment
Spreadsheet (Google Sheet or Excel Spreadsheet) with approximately 30 ideas that you think could make for interesting/useful/popular content. Please specify the type(s) of content you envision for each idea (e.g., blog, infographic, video, etc.).
You can upload the spreadsheet directly into your assigned Jira ticket when you are ready.